Quick Win Digital Marketing by Annmarie Hanlon & Joanna Akins

When it comes to digital marketing, I’m reasonably savvy for a woman my age. You’ll find me on Linkedin, Twitter, Facebook. I blog as you can see – and on more blogs than this one.  I try to optimise for the search engines, I’m nerdy about my analytics. I play around with Google Adsense and Adwords. I’ve got a couple of RSS feeds. I’ve bought a few domains, built a few websites. By comparison with a lot of my friends, I’m pretty far up the digital tree.

Learning by doing

Above everything else, I believe in learning by doing. Maybe all that makes me the perfect reader for Quick Win Digital Marketing but what I loved about this book is that I learned from it.

It gave me some ideas for places to list that I might not have discovered for myself and it provided reassurance that a lot of what I have been doing is along the right lines.

It’s such a quick and easy read that it is well worth picking up a copy – I got through the entire book in about an hour and a half. If you are interested in promoting your work on the Interweb you really should take a look at this. It’s one of those books that you’ll go back and flick through again. Doubtless the digital world will move on quickly, but for now, this would make a great gift for anyone with an interest in promoting themselves online. You can buy it from the publisher’s website – Oak Tree Press

Mad World : Evelyn Waugh and the Lygons of Brideshead by Paula Byrne

Evelyn Waugh, the English author best known for his novels A Handful of Dust and Brideshead Revisited, is the subject of a new biography by Paula Byrne.

Mad World : Evelyn Waugh and the Lygons of Brideshead (or Evelyn Waugh and the Secrets of Brideshead) is a  very engaging and readable biography.

It sent me back to re-read Waugh – especially A Handful of Dust, Brideshead Revisited, and the Sword of Honour trilogy. I also bought the DVD box set of the original ITV Brideshead Revisited series after reading this book.

If  enjoyed Downton Abbey and haven’t already seen Brideshead Revisited, do check it out.

As for Byrne’s biography. I enjoyed it.

The Secret Scripture by Sebastian Barry

Mention Sebastian Barry Secret Scripture in Ireland and chances are that it will open up quite a conversation. This is because it touches on controversial issues.

The heroine is Roseanne McNulty, an elderly lady and long time resident of an Irish mental hospital or county home in Co Roscommon.

In the past, it was not unusual in Irish families for a family member to be locked away. This might happen, for example, if an unmarried woman had a child. Perhaps someone’s behaviour was not considered ‘normal’ in some way. Perhaps someone was simply inconvenient.

Almost every family concealed secrets and so Barry’s novel strikes a chord.

Memory in The Secret Scripture

But Barry’s novel is not just about secrets. The Secret Scripture is also very much a story about memory. What is remembered, what is misremembered and how memories differ.

What struck me as most original in The Secret Scripture is the way that Barry makes you question your own reading. I found myself turning back to check if I was remembering accurately what I believed I had read.

A lot of people talk about being disappointed with the ending of this novel. However, I say don’t let that put you off. This is one of those books that will stay with you for a long time and might even change they way you view the world. If you’ve never read Sebastian Barry, you have a treat in store.

 

You might also like The Whereabouts of Eneas McNulty.